Get to Know Liacal

Liacal is a boutique Salesforce consulting agency specializing in thoughtful,
tailored solutions that help businesses get more from their Salesforce investment.

From strategic architecture to hands-on implementation, our team has delivered scalable, user-friendly systems that support growth and streamline operations since 2021. Whether you need to optimize an existing org, build from scratch, or extend your Salesforce ecosystem with custom development and integrations, Liacal brings deep expertise and a personal, collaborative approach to every engagement.

We’ve supported organizations across industries—including SaaS, real estate, finance, and non-profits—and pride ourselves on being the kind of partner you can actually enjoy working with. We’re not just experts—we’re easy to work with, responsive, and invested in your success.

What’s in a name? A lot of love, actually.

Liacal isn’t just a random string of letters, it’s a blend of our founder Luke’s kids’ names: Liam, Callum, and, if you listen closely, there’s even a soft “El” sound in there for Ellie, our newest addition. She may not have made the cut phonetically at first, but somehow she fits just right, like she always belonged.

These tiny teammates have been known to make surprise cameos in virtual meetings. Liam might quiz you on turtles, Callum could ask which Salesforce mascot is your favorite, and Ellie… well, she’s just here to charm everyone. Luckily, Tracey, Luke’s wife and our unofficial Chief Chaos Coordinator, is often nearby to keep things delightfully on track.

The Liacal team loves to travel, work flexibly, and bring their full selves to everything we do. You might catch us calling in from different corners of the globe, but no matter where we are, we bring warmth, curiosity, and the kind of partnership that feels a little more human.

Meet Our Team